The new Iron Horse Jeans Fall/Winter 2011 catalogs came back from the printer a couple weeks ago.
Thought I'd take a moment and outline where we
LINEN TEXTURE WITH CANCELED POSTAGE MARKS
I saw these pillows in a Restoration Hardware catalog recently. I sent these images to Matt and we talked about adapting the look for the page background texture.
He went on iStockPhoto and grabbed a linen swatch image which we re-colored and patterned and a bunch of these old foreign postage marks which we repurposed.
CONSTRUCTION DETAILS ICONS
We designed these 4 icons to help showcase some of the features of their jeans. Tried to sort of base the style off of animal icons I'd seen recently on the Chipotle menu. Couldn't find a picture online to illustrate the comparison but you can also see the inspiration in that we used the Chipotle font (Xband Rough) next to each icon as well.
STITCHED FABRIC TAG PAGE HEADERS
Not sure the exact source where we lifted this from but I know we're far from being the first ones to think of it.
ORNATE METAL PICTURE FRAME
For awhile, Kanye posted everything on his blog in these unique antique frames.
Seemed like it could be a good look for what we were trying to do. We grabbed some of these frame images from iStock and changed the colors and proportions as needed.
Anyway, you don't have to have too many original ideas, but you do have to know where to look. And it helps to bring it all together if you know what you're doing in Photoshop (which I don't, but thankfully Matt does).
