7.05.2012

SCHEDULING

I found this photo a couple years ago online.



It's from Hypebeast, from an interview they did with a photographer named Kenneth Cappello.

I don't remember anything from the article about Cappello or his work, but the image of his handwritten schedule, littered with names of celebrities and legit commercial clients, always stuck with me.

From the outside looking in, you wonder how anyone ever gets to that point. The kid is doing photoshoots that other people dream of - and he's doing 3 of them of a week.

For us, in the past couple years, we've definitely come a long way. Scheduling is an art and the busier things get you feel like you're just balancing everything on top of each other. We try and be flexible. We book a lot of stuff last minute. We also miss and reschedule a stupid amount of flights.

I'm impressed by massive productivity, no matter the circumstances. So many people are out there working 2 full time jobs - that's what's up.

We really hardly say 'no' to anything cool that comes our way. It's a gift and a curse. But when you run your own thing and start like we did, broke with no clients, you dream about the day your calendar is filled and your phone is ringing off the hook.

So, with that in mind, keep it all coming. There's still one or two days left this year where we're not yet booked.