Flew down to Georgia a couple weeks ago.
The ID Agency sent Matt and Ryan and I down south to go film with Pirelli for a week.
Pirelli lent us this conference room for the day for us to work out of.
We filmed a tour of their facility in Rome, GA. It's actually one of the most advanced tire factories in the world - it's filled with robots who construct their high end tires around the clock. Wish I could show more pictures but it was pretty cool - super high tech setup where a series of giant robots pass the tires down the assembly line.
Anyway, later in the week we went out to Atlanta Motorsports Park and filmed some on-track tire testing.
Pirelli brought a bunch of their staff out and tested their tires on several different sportscars - Porsches, Lotus', Benzes, that type of thing.
At one point, we hopped into the back of an SUV and a driving instructor drove us in front of former Formula 1 driver Derek Daly, in this Carrera, and we filmed some shots of him on the track. It was hot and super humid, and pretty nauseating getting tossed around the back of the Ford Escape but we got some really great footage of Derek driving.
Wednesday night was crunch time - we locked ourselves into this room at the Hampton Inn and cut 3 days of footage down to a little 4 minute edit.
We had a ton of stuff to go through, including about a dozen interviews, but all 3 of us worked all night and knocked it out. We delivered the vid Thursday at noon and everyone at Pirelli seemed to enjoy it.
Anyway, hectic trip but definitely a good time. Glad we survived the week's worth of thunder storms and got everything done on deadline. Shout out to The ID Agency and of course everyone at Pirelli who made the project fun.
