Last month, Iron Horse Jeans, a client of ours, sponsored Mark Green's #70 car in the NASCAR Nationwide Series race out in Phoenix.
A couple days before the race, the back rear quarter panels of the car were still empty. So at the last minute, Iron Horse graciously gave us the space to do whatever we wanted and we decided to throw the blog URL on there.
Our art was actually supposed to be way smaller - it was meant to fit in that blank white space on the back edge of the bumper without overlapping the patterned stripe at all - but apparently the decal people just did their own thing. Maybe they're fans of our blog, who knows?
Anyway, this is what it looked like on National TV.
Just a little airtime on ESPN2. No big deal :)
Thanks to Iron Horse for the ad space and Bloggo for the pictures from PHX.
