Stopped by Fashion Island the other day.
Had to examine jeans hangtag designs, materials use and execution. Matt and I are buried in a few projects at the moment for an undisclosed denim start up. In terms of design processes, very few small agencies and freelancers invest the type of time that Matt and I do into researching the minutiae of our clients' markets.
We're currently in the middle of sending our hangtag designs, as well as specs for buttons, riverts and zippers, to the factories in China.
We don't do the research to rip off ideas or anything, but it helps to have a current reference of what others are doing before we craft a strategy for our clients. And, since we work for people in a broad range of markets, that just means that on an average day, Matt and I discuss everything from kid's video games websites to jeans zipper sizes to e-commerce strategies for the pet bed cover industry.
We'll post pictures of the jeans we're working on, and all the packaging details as the production process progresses.
Plus we don't stick our clients with unnecessary costs. At larger 'fancy' agencies where the 'creative' people have chips on their shoulders and all wear weird eyeglass frames and blazers over their t-shirts, they'd have bought at least 15 pairs of designer jeans, at the clients' expense, simply to examine and reference the hangtags. Whereas all we really needed was a few quick snapshots from my iPhone and the only cost to the client was the $4 for my Cinnabon on the way out of the mall.
