Found this site, Eternal Moonwalk, while doing some 'research' online.
We were working on layouts for a couple new sites this week and sometimes it helps to just scour the internet for a half hour and see what's out there on the World Wide Web. (Since there's no Fantasy Basketball in the Summer, I tend to have a bit more time to kill online than usual)
Anyway, the site showcases a very cool idea. We meet with potential clients sometimes who ask us about producing viral videos and viral microsites, like this one, to market their stuff. The problem is that most of those clients tend to sell really boring products or services, have very conservative marketing plans and they don't really understand how the internet works anyway.
The cool thing about this site is that it's not littered with banner ads or cheesy logos or trying to coax a donation out of you to build drinking wells or anything. It's just a simple idea, executed well and presented cleanly.
The viral element of this microsite is actually two-fold. Not only will people pass it on simply because it's entertaining, but some will upload their own videos and those people will definitely tell all of their online nerd buddies about it because now they're a part of the site. (Not us though, even Matt and I don't have that much free time)
Enjoy your weekend.
