New vid with UFC's Amir Sadollah and NASCAR's Tayler Malsam.
We produced this back in March while Tayler was out in Vegas for a Nationwide race and Amir was training for his upcoming fight.
We just wanted to showcase each of these guys and their passions. By getting them to talk about their respective fields we found that their were a lot of similarities between both disciplines and also a lot of mutual respect between the two of them.
Anyway, really cool project to work on and we're happy with how it came together. Strong launch so far - over 1,000 views in its' first day with no real promo push behind it at all.
Amir fights Tuesday night in Fairfax, Virginia on UFC on FUEL TV 3. The homie Tayler Malsam races tonight in Darlington on ESPN2. Tayler had a killer race last week at Talladega and was in the top 10 when a late crash took him out and wrecked his finish. (Nice live ESPN post-crash interview though)
Anyway, big shout out to Amir for all his time, also to Ed and James over at UFC and Chip Hanauer for linking us all up.
