In Milwaukee we took a company field trip to the Harley-Davidson museum.
As you can probably guess, we don't ride motorcycles (our moms won't let us) but we still had a good time nonetheless. I actually had read about this place awhile back because Pentagram was hired to do the Architecture and Interiors. Of course, they did a really amazing job - those guys are legit and they don't ever really disappoint.
The first Harley
And even for non-motorcycle people, the story of the company is really intriguing. Basically a hundred years ago, these 4 kids started experimenting inside this tiny wooden shack trying to put an internal combustion engine onto a bicycle. And of course they went on to build one of the greatest truly American brands of all time.
They had a ton of historic art and memorabilia but this poster stood out to me. Today Michael Schwab is known for this vintage silhouette style and everyone tries to copy him - but this poster is actually pre-Schwab so this is really an example of where he originally lifted his whole aesthetic from. I'm not mad at him though - I think Schwab is one of the most gifted graphic artists alive today.
Pretty cool Evel Knievel temporary exhibit.
