Earlier this summer I got an invite to check out the launch of Kevin Durant's new shoe over at Nike Santa Monica.
The Santa Monica Place mall was packed with people, 3 stories deep, waiting for a glimpse of KD.
DJ Mando Fresko was in the building.
The event was hosted by Kustoo who does the 'This Week in Sneaks' vids. First off, he brought Nike Basketball designer Leo Chang out to talk about the KDVI and the design inspirations and the meanings behind the different colorways.
Then EasyMoneySniper walked in and the place went nuts.
Obviously there were a ton of die hard KD fans camped out.
The shoe has a very different look than the KDV. The cut is much lower and it features an asymmetrical tongue which gives it a really distinct look. Kevin talked a bit about the sneaker and then was kind enough to give some kicks and prizes away to some of the fans. He is definitely one of the most humble superstars in the league.
Anyway, the NBA season tips off at the end of the month which means we have about another 2 weeks left before productivity at the 0484 office begins to significantly fall off.
Shout out to John P, Fatlace and Nike for having me.
