3.10.2013

BARTON PERREIRA SS2013 CAMPAIGN VIDEO

Last month we shot the new Spring Summer campaign video for Barton Perreira.



Early on Super Bowl Sunday, Matt and Ryan and I headed down to Long Beach and met up with our boy Tim Cadiente and the small army of models and stylists and assistants that he had assembled for the day. Once everything was in place we all caravanned down to a section of a bridge near the Port and started shooting. While Tim and his team handled the still photography, we did the video stuff. Plus, since the location was pretty epic, Tim had us bring out a couple guys to capture aerial footage as well.

We got this little handheld rig a couple months ago (Steadicam Merlin 2 for all you cam nerds out there). Works pretty well for capturing certain types of shots - people walking, running, specific types of movement. You'll see some of the shots in the video, below.

Anyway, it was a super quick shoot down at the bridge because, as you can maybe imagine, active bridges are hard locations to set up photoshoots on. Won't even get into how Tim pulled this all off - the dude just has a knack for making the impossible happen.

And after we wrapped up down in Long Beach, we shot down the coast to Sunset Beach where we filmed at the famous Water Tower home down there.

The aerial guys from 4120 who we worked with got some really cool shots at both locations. Looking forward to working with them again.

Definitely an amazing shoot. Worth missing the Super Bowl for.

Shout out to Tim C, everyone at Barton Perreira and the 4120 guys. Enjoy the vid.